TECHONOMY

Our economics-driven approach provides a compass for navigating complexity, reducing uncertainty, structuring change and building sustainable solutions.

Unleash the power of AI

An alliance of economics, data science and technology to provoke a step aside

New business models

New business models

Deploy innovative business models to capture new markets and generate future revenue.

Working alongside you, we develop, structure, test and secure your new business models through data mining, predictive analytics and scenario simulation. This approach improves performance and limits risks. Our recommendations are easily adopted thanks to teams that are listened to and integrated into the process from day one.

Auction design

Auction design

Maximise your profits with game theory-driven auction mechanisms

Veltys models scenarios involving interactive decision-makers to build and optimise your auction systems. Our custom-designed predictive algorithms enable optimal allocation, better competition and increased value capture.

Strategy for responding to calls for tenders

Strategy for responding to calls for tenders

Win your tenders with a targeted strategy based on data and AI.

Using historical analysis, simulation and intelligent scoring, Veltys works with you to develop the best response tactics: pricing, differentiation, anticipating the client's expectations, optimising the bid; for increased chances of success.

Impact assessment of new eco-friendly models

Impact assessment of new eco-friendly models

Measure and secure the impact of your innovations on your organisation's overall performance.

By combining quantitative analysis, AI and business impact modelling, the firm provides you with a vision that bypasses bias to drive change, predict new interactions and concretely anticipate the return on investment of the transformations undertaken.

Data monetization

Data monetization

Turn your data into a source of revenue with reliable and innovative monetisation strategies.

Veltys identifies, enhances and structures the commercial exploitation of your data: new offers, partnerships, data platforms, licensing, with control over regulatory constraints and reputational risks.

OUR EXPERTISE

Techonomy: a proven approach to rethinking business

How can we cope with confusing markets, intense competition and unpredictable volatility? Techonomy responds to these challenges with formidable efficiency. It enables us to anticipate changes, optimise actions and identify new sources of value, thereby ensuring agility and sustainable resilience. Based on advanced data exploitation at the intersection of economics, statistics and technology, Techonomy is a concept that stems from Veltys’ unique field of expertise.
Led by doctors of economics and carried out by teams of highly skilled engineers, the firm guarantees advice that combines scientific rigour with business pragmatism. Economics is no longer a discipline detached from reality, but a way of seeing things more clearly.

Our analyses of complex environments and our modelling of interactions and behaviours in the face of change highlight trade-offs, incentive effects, equilibrium or disequilibrium phenomena, and externalities, while dissociating causality from correlation.
This insight, driven by Techonomy, plays a major role in the decision-making process. It provides you with simulations of scenarios based on rational or semi-rational behaviour, taking market constraints into account.

As experts in understanding problems, we build robust strategies in uncertain situations, rigorously assessing the impact of decisions by modelling multiple phenomena. Our tools anticipate imbalances that need to be corrected and detect opportunities.

Our academic culture encourages us to always remain at the forefront of research.

Deux professionnels dans un bureau travaillant sur des données et documents, illustrant l’approche Techonomie de Veltys

We bring transformative data to life

It is the integration of data at the heart of strategic decisions that generates long-term impact. By structuring, governing and leveraging data, Veltys reveals ways to remain competitive and reinvent oneself.

Econometrics, machine learning, deep learning: we combine approaches with different cultures and common objectives to combine performance and explainability.

With expertise in every stage of the data continuum, we advise you right through to operational implementation. We bring you our expertise from data acquisition to the industrialisation of your use cases, including your data governance constraints and the implementation of the most appropriate AI solutions. We work cooperatively without overburdening your IT department, which already has a lot to do!

OUR BUSINESS CASES

Building a data strategy for a group of airlines

Veltys assisted a large group of airlines in designing their data strategy by identifying the major projects needed to leverage their data, their roadmap and the development of key enablers.

Context

Context

Within the group's 25 departments, data practices were already well established, but data remained the preserve of specialists: out of more than 30,000 employees, only 1,000 experts actually handled data.
With the Covid crisis, the conviction grew stronger: to cope with uncertainty, data must be better shared, better understood and better exploited. The group sought support for a collective and sustainable data transformation.

Method

Method

We mobilised more than 100 employees from all business lines in open ideation workshops. Inspiration sessions provided concrete examples from the transport, energy and retail sectors. A map identifying the 15 key projects and the conditions for their implementation was jointly developed, aligned with the business needs and priorities of the group.

Results

Results

A clear and shared vision that provides a robust framework for implementing the group's data strategy.
165 use cases were detailed, translating business needs into concrete opportunities. All of this was structured around 15 priority projects, designed to break down data silos and put data to work for operational performance.

10+
years of use
31%
productivity optimization
22
supported employees

Designing the tender for media rights to an international sporting competition

Veltys assisted a leading sports organisation in marketing the media rights to a major international competition.

Context

Context

A world-class sports organisation needed to organise a tender for the sale of TV rights for one of its flagship competitions and select its next broadcaster(s).
Beyond the expected financial revenue, there were multiple challenges: ensuring wide exposure for the competition, securing financial flows, and guaranteeing legal compliance with competition authorities. The tender process therefore had to balance economic performance, media appeal and regulatory security.

Method

Method

We estimated the value of the competition by combining several analyses. A precise benchmark compared the amounts of similar competition rights. An econometric model projected audiences based on past data. Expected advertising revenues were assessed to complete the financial picture.
On this basis, we designed the tender. The rights were divided into lots to stimulate competition. The allocation rules and selection criteria, both financial and qualitative, were precisely defined. Key parameters, including the reserve price, were set. The procedural documents and response forms were drafted, accompanied by economic notes guaranteeing the legal soundness of the process.

Results

Results

Media rights were awarded to broadcasters for an amount in line with the financial objectives set.
Exposure for the competition is guaranteed, with qualitative commitments ensuring visibility and financial security.
The sports organisation now benefits from a legally robust tender process that combines economic performance and regulatory confidence.

Establishing a strategy for responding to a tender in the energy sector

Veltys assisted a major player in the energy sector in preparing its response to a tender for an offshore wind project with an exit option by developing an ad hoc tool.

Context

Context

A major energy player was preparing a bid for a tender to build and operate an offshore wind farm. The unique feature was the presence of an exit option, allowing the winning bidder to limit its investment if energy price trends no longer guaranteed the expected return. This flexibility changed the real value of the lots being auctioned. However, the company did not factor this into its initial estimates, which reduced the perceived value and weakened its chances of success.

Method

Method

We demonstrated the value of the exit option to the business teams and the Executive Committee, drawing on auction theory and robust quantitative simulations. The response strategy was defined based on critical parameters: cost trends, energy price trajectories, discount rates and client objectives.
Multiple scenario simulations, including extreme ones, were conducted to estimate the value of the option based on the interactions between parameters. Finally, a customised Excel tool was designed, enabling teams to model their strategy, test the robustness of their assumptions and prepare to defend their position before the executive committee.

Results

Results

The teams refined their valuation by fully integrating the specific characteristics of the auction. They were able to highlight the strategic value of the exit option, integrate it into their bid and defend it with solid theoretical and empirical arguments. The tool provided enabled them to determine the optimal response and assess its robustness in extreme scenarios. This methodological framework increased their chances of success while securing their financial commitment.

Discover our other business case studies

Building a data strategy for a group of airlines

Designing the tender for media rights to an international sporting competition

Establishing a strategy for responding to a tender in the energy sector

They trust us

OUR CLIENTS TESTIMONIALS

What our partners say about us

“Machine learning is great, it's powerful, but there's more to life than machine learning. By calling on Veltys, our goal was to take a step back. Econometric methods offer different approaches and allow us to explore the concepts of causality and educability. Less commonly used in the industry, we wanted to incorporate this additional insight when it could be useful in addressing our multiple challenges: reducing CO₂ emissions from the company's traditional activities, supporting the development of renewable electricity, and contributing to improved safety. As data scientists, we naturally develop a reflex to maximise our performance metrics. But this econometric approach has taught me to anticipate and think about other essential issues. It's exciting to have such a wealth of tools at our disposal that we can use and combine, rather than always thinking solely in terms of machine learning and generative AI."
Michel Lutz
Chief Data Officer at TotalEnergies
We have developed a smart, automated solution to measure the impact of a promotion and suggest the right markdown rate by choosing the best scenarios. Historically, retailers have relied on Excel, which is neither very accurate nor very responsive. It takes an enormous amount of time. Veltys developed machine learning algorithms for us, and Alphalyr developed a user-friendly interface for reporting information from stores. This enabled us to define relevant markdown levels for sales. The main advantage of the solution is optimisation under constraints. We can vary the constraints: generate margin, or prioritise stock clearance. We can define as many scenarios as we want, have them validated by the finance department and align all teams with these operational objectives, with prices displayed in stores to achieve them during the sales. This fruitful and innovative collaboration was recognised with the ‘Best Supplier/Retailer Collaboration’ award at the 9th Nuit du Commerce Connecté (Connected Commerce Night).
Olivier Josso
ERP Programme Director – Galeries Lafayette

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Analysis, insights, and studies to decipher the major transformations underway and offer you Veltys' perspective.

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