FOOD

"My sales teams were blown away by the results. Our challenge was to answer some key strategic questions: Are our promotions working, and how? How can we optimise our sales efforts by client, region, product and period? How can we anticipate and take the right actions, particularly for end-of-campaign inventory management? Historically, sales teams worked on the basis of intuition, drawing on their past experience and knowledge of the market. When you're dealing with thousands of data points, it's no longer intuitive at all. After a remarkably structured process involving our teams, Veltys built a predictive tool that perfectly matches our business needs. The model allows us to be extremely precise and set the right level of ambition. Honestly, it's an incredibly powerful tool. It has become a real additional decision-making aid for managing commercial activities. The quality of the results immediately convinced us internally, and we estimated a potential exceeding half a million euros."