JCDecaux has launched VIOOH in collaboration with Veltys. VIOOH is a global independent automated planning and trading platform designed to accelerate growth of Out-of-Home and connect the industry to the programmatic digital ecosystem.
VIOOH’s purpose is to grow Out-of-Home advertising spend globally by offering an integrated platform to provide automation and offer programmatic trading for media sellers and buyers. While Digital Out-of-Home (DOOH) is expected to be the second fastest growing medium between 2017 and 2020, the platform will strengthen JCDecaux’s capacity to meet the new expectations of its clients, brands and agencies, and enlarge the Group ecosystem.
GEODIS has launched Upply in collaboration with Veltys. Upply is a double-sided digital marketplace that caters to everyone dealing with their Supply Chain. It launches internationally, with the first set of long awaited features that promise to bring in more transparency and flexibility to the marketplace.
Upply envisions a world where Supply Chains are simple and fluid. By following its mission to reset the fundamentals of the Supply Chain market and to unleash the business potential of every player in the industry, Upply allows everyone to overcome market volatility, uncertainty, complexity and ambiguity. To implement its unique solution, the company employs data scientists, logistics professionals, information technology, and digital experts. Launched in 2018, the company is headquartered in Paris with an office in New York City.